Step Two Create A Converting Website
Now that you have that Five Star Reputation, let’s look at your website.
Your website must:
- Be attractive
- Easy to Navigate
- Easy to update
- Be written with the visitor in mind
- Support your brand
- Offer value
- Accomplish its objective
The elements of good website:
Good website design is more than pretty graphics on a page. Good web design is a look that is consistent with your brand. Your website design should reflect and reinforces your brochures, business cards, letterhead and your product or service. You want a message consistent with the core message of your company.
A good website is easy to navigate. The faster a visitor can reach the exact information (within 3 clicks is best) he is looking for the better. If navigation is poor, if organization is sloppy, or if the content is poorly described, the visitor will quickly become frustrated and move on.
Good website design allows the website to be a living, breathing document. Too often in the past, a website was created or updated which took a tremendous amount of effort in to getting it “just right”.
In the past, the cost to make even minor changes to a website was steep. The result was a stagnant site that was never updated and eventually becomes obsolete.
Our website design solution is different
Today, you can have that living, breathing document and the satisfaction of being in control as well. Once you have a website created with our system, adding a sale announcement or an upcoming seminar to a web page is as easy as using a text editor. In fact, you can change text, add photo, videos and more.
The website design can change and adapt as your business grows and it’s totally under your control.
We’ll be there if you need us, but most changes including adding articles, photos, video and text can be easily made by you with just an Internet connection and a web browser.
Easy to manage website design, it’s about time!
Write your website copy in such a way as to address the visitor who has logged on to it.
- Is it helpful?
- Does it answer their questions?
- Is it a pleasant experience?
- Does it make them want to come back?
- Is information relevant to their issues?
- Is it easy to find?
We have a variety of website packages (many with convenient, easy to handle monthly payments) that we can custom design to fit your needs and budget.
Estimates are FREE so call us about your website needs today!