S.E.O. (Search Engine Optimization) is, as the name implies, the optimization of a website for the search engines. This involves making a website search engine “friendly”, using proper linking techniques to aid the search engines in determining your site’s relevance and optimizing off-site strategy for affecting natural placement.
Search engines use what are known as “spiders” that “crawl” the web collecting information about each website it visits. Making a website search engine friendly really means making it friendly for the spiders that crawl your site. This requires an in-depth understanding of how spiders work, allowing you to code your web page in such a way that spiders don’t get confused about what your web page is about.
Viral SEO takes this to a whole new level by adding massive content in the form of videos, articles, PR Releases, podcast, social media, social bookmarking and blogs. Viral SEO is this massive media explosion that is linked in such a way as to connect with the search engine spiders and propel your website to the top pages.
The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives.
The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being taken by another competitor.
This is where Viral SEO can shine
Through Viral SEO we connect with people where they are. For example, we may post a video on YouTube, put a post on Facebook or create a article about you for ezine. These websites are well connected and high ranking. The result is, through Viral SEO, you get a higher ranking on the search engines and more exposure over all.
One other nice feature is that the posts and ads for your business stay there online to be found again and again. As they say “digital is forever”. It’s the only form of advertising that does that.